Academic Institute of Public Media

Academic Institute of Public Media (AIPM) is an academic unit of Thai Public Broadcasting Service (Thai PBS). Inaugurated in 2009, AIPM is responsible for conducting research, studies and evaluations of the organizational performances. Its tasks also include training for personnel and the public to understand the role and importance of public media in creating, changing and developing the society. AIPM aims to extend cooperation with media partners and stakeholders in developing professional skills and media ethics to enhance roles of public media.


Strive to become a widely accepted and recognized academic institute for public media Development by:

  • Improving the work of Thai PBS as a public media institute that is accepted by the society at both the domestic and international levels;
  • Creating an academic network with the civic society groups to develop civic education and promote social reforms;
  • Enhancing work efficiency of Thai PBS staff members with skills and knowledge used in the work of public media;
  • Developing Thai PBS as a model of public media in Thailand which can be shared with other countries in ASEAN and Asia-Pacific regions.


  • To be a main media institute that creates innovation and set standards for public media in the country;
  • To form an academic network with civil society organizations and educational institutions;
  • To create understanding and promote the use of public media service for social reforms.


  • To collect, monitor and analyze information and performance records of Thai PBS in order to set standards for management of all departments within the organization;
  • To produce document on mass communication and to provide training and academic activities for staff members of Thai PBS, civil society, and the public for comprehensive understanding of public media;
  • To collect and provide access to information through various channels to support the work of Thai PBS personnel as well as the public;
  • To coordinate with international media organizations and create Thai PBS international media network.



The Research and Development Section is responsible for conducting studies on current issues and topics of social concerns that are relevant to the development of public media and work performance of Thai PBS. Emphases of studies have been placed on program quality standard, public media guidelines, media code of conducts, media and information literacy and organizational management of public media in the digital television era, good governance of media, roles of public media on social issues such as natural disasters, gender equality and social justice.


The Foreign Affairs Section is responsible for promoting better understanding and close cooperation between Thai PBS and foreign and international media organizations. It liaises international and regional activities in transferring academic knowledge, training of professional skills and technology for developing media personnel to propel Thai PBS to become a leading public media in the country that is widely recognized at the international level.

The Training Section is entrusted with the responsibility to design courses, activities, workshops and seminars to development concepts, knowledge, skills and proficiency of staff members of Thai PBS and the public. Its works also aim to expand cooperation networks at both the national and international levels in order to promote the exchanges and transfers of knowledge, skills, and experiences through training and academic activities.


Learning Park of AIPM was set up to provide services in two areas -- Public Media Library and Museum. Apart from providing service with collection of media textbooks, audio-video materials, archive, the library has also implemented several projects and activities on various occasions. Among them is the production of "Sound Book" for the blinds. Monthly e-Magazine entitled "for Public Media", or 4PM, produced by AIPM is also available online for staff of Thai PBS and the public.
Opened in 2013, Thai PBS Public Media Museum features knowledge and information on media development--from the past to the present digital media era. Evolution of Thai media is also presented in this museum, together with many other media issues including media influence on society, media and information literacy

Open Hours:
Library:             Monday-Friday, 08:00-19:00 hours
Museum:           Monday-Friday, 10:00-16:00 hours



AIPM takes as its tasks to conduct studies and increase knowledge and awareness of the staff members of Thai PBS and the public on various issues of social concerns. Present emphases have been placed on issues and topics that have a vast impacts on the people, such as:

  • Climate Change, Disaster and Disaster Risk Reduction;
  • Broadcast for All, including Children, Women, and the Disables;
  • Gender Equality in Media;
  • Civic Education and Social Development;
  • Codes of Conduct and Media Regulations;
  • Freedom of Expression and Access to Information
  • Digital Television Development.



AIPM operates on a 3-year academic network development plan to ensure that Thai PBS will become the media institute to best serve the interest of the public. The main partners and networks that AIPM aims to promote cooperation and activities with can be grouped into 3 sectors, be they:
Academic and Educational Institutes to promote research, training and educational activities that are necessary for the understanding and development of public media;
Civil Society and Social Network Groups, as well as Thai PBS Audience Council,  to promote cooperation in disseminating knowledge and understanding public broadcasting service works and how to make use of Thai PBS;
International Media Network to promote cooperation in broadcasting both in terms of contents and technological development. In its inception, Thai PBS has been playing an important role in media cooperation in the region. It was involved in the organization of big media gatherings in Thailand during the past years. Thai PBS hosted Asia Media Summit in 2012, supported the Global Summit on Media and Gender in 2013, and supported the 6th Asian Ministerial Conference on Disaster Risk Reduction in 2014 respectively.

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